Insights

Progressive marketing education, go-to-market insights, lease-up best practices, and educational game plans for the multifamily industry.

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Feb 13, 2025

The Condo Mistake That’s Costing Developers Millions

Discover why starting during design development (18-24 months before delivery) is the key to faster sellouts and higher profits.

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Feb 8, 2025

What Is Brand ROI in Multifamily?

Discover how branding in multifamily real estate can deliver a return that far outweighs the initial investment.

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Feb 6, 2025

The Appeal of Boutique Apartments in Suburbia

This week, we're digging into why high-end rentals are thriving outside of major cities. 

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Feb 1, 2025

The Myth of Full-Source Attribution

Discover how a fully integrated approach can deliver smarter marketing, optimized ad spend, and higher-performing lease-ups.

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Jan 29, 2025

How Centralized Leasing Cuts Costs & Boosts Efficiency

Learn how centralized leasing is cutting costs, boosting efficiency, and improving the resident experience for multifamily owners. 

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Jan 25, 2025

Google Knows Where Renters Should Live Before They Do

The devil works hard, but Google's AI-powered search works harder. Here's how it's helping renters find their next apartment. 

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Jan 23, 2025

ILS vs. PPC – Which Delivers Better Results?

PPC vs. ILS, or both? Learn which one makes the most sense for your new development. 

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A simple read in under 5 minutes, delivered to your inbox Saturday mornings.